GE at the Olympics
As a major sponsor of the Olympics in Rio de Janeiro, GE had a global platform to share a series of narratives and experiences. Utilizing new storytelling media such as virtual reality, interactive arcade games, and generative art displays, GE communicated its efforts in urban scale problem solving, renewable energy, and connected industrial machines.
I developed the spatial physical language that dovetailed into their existing brand guidelines. With that language I laid out the floor plan of the space and designed each of the experiences which comprised:
A cluster of virtual reality booths
An interactive, competitive kayaking arcade game
An immersive digital infographic tunnel